Published on July 8 at 12:32 PM | By Naomi Westbrook, Acting Press Secretary | 23.6k readers

King Ira: Before the Fame.  Before Coachman. The Story Behind the Crown.

King Ira of Business is stepping forward to share the untold truth behind his journey. He is currently in production on a powerful new film titled Coachman: The Origin Story, a project that fans have been eagerly anticipating.

This is not a revised or polished account. It’s the real story. What truly happened in 2019? Why did he choose to walk away? Who betrayed him? And what led to the night he was taken to the psychiatric facility in downtown Houston?

This film answers it all. If you’ve ever wanted to understand how Coachman came to be — and what Ira endured to build it — stay close. Official details and release dates will be announced soon. Make sure to stay tune to our newsroom for updates.

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